{"id":5158,"date":"2021-03-26T09:51:48","date_gmt":"2021-03-26T08:51:48","guid":{"rendered":"https:\/\/greenbizz.brussels\/2021\/03\/26\/focus-startup-norm-la-sneaker-la-plus-durable-au-monde\/"},"modified":"2021-03-26T09:51:48","modified_gmt":"2021-03-26T08:51:48","slug":"focus-startup-norm-la-sneaker-la-plus-durable-au-monde-3","status":"publish","type":"post","link":"https:\/\/greenbizz.brussels\/en\/2021\/03\/26\/focus-startup-norm-la-sneaker-la-plus-durable-au-monde-3\/","title":{"rendered":"Focus startup\u00a0: Norm &#8211; La sneaker la plus durable au monde !"},"content":{"rendered":"<p>Norm a int\u00e9gr\u00e9 notre incubateur an d\u00e9but de l\u2019ann\u00e9e. La startup a con\u00e7u et produit la sneaker la plus durable au monde. Tant le processus de fabrication que les composants utilis\u00e9s sont 100% made in Europe. Norm peut ainsi se targuer d\u2019adopter une d\u00e9marche \u00e9co-responsable irr\u00e9prochable. 90% des composants de la chaussure proviennent de mat\u00e9riaux europ\u00e9ens recycl\u00e9s (notamment 6 bouteilles d\u2019eau par paire), ce qui r\u00e9duit l\u2019impact environnemental de 80% en comparaison \u00e0 des sneakers traditionnelles. L\u2019empreinte carbone d\u2019une paire de Norm se limite \u00e0 6,5 kg de CO2\u00a0contrairement \u00e0 une paire classique qui repr\u00e9sente 32 kg. Dernier d\u00e9tail pourtant essentiel : pour chaque paire produite, Norm s\u2019engage \u00e0 planter deux arbres afin d\u2019avoir une empreinte carbone n\u00e9gative.<\/p>\n<p>La marque vient \u00e9galement de lancer \u201cCircle\u201d, son programme de recyclage. La jeune entreprise bruxelloise entend collecter les chaussures usag\u00e9es pour ensuite les trier et d\u00e9terminer lesquelles sont encore utilisables. Celles-ci seront donn\u00e9es. En revanche, les chaussures trop us\u00e9es seront broy\u00e9es pour \u00eatre int\u00e9gr\u00e9es dans la production de nouvelles semelles. Ce qui compl\u00e8te la d\u00e9marche circulaire.<\/p>\n<p>Plus d\u2019info\u00a0: <a href=\"http:\/\/www.norm.shoes\">www.norm.shoes<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Norm a int\u00e9gr\u00e9 notre incubateur an d\u00e9but de l\u2019ann\u00e9e. La startup a con\u00e7u et produit la sneaker la plus durable au monde. Tant le processus de fabrication que les composants utilis\u00e9s sont 100% made in Europe. Norm peut ainsi se targuer d\u2019adopter une d\u00e9marche \u00e9co-responsable irr\u00e9prochable. 90% des composants de la chaussure proviennent de mat\u00e9riaux [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-5158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Focus startup\u00a0: Norm - La sneaker la plus durable au monde ! - Greenbizz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greenbizz.brussels\/en\/2021\/03\/26\/focus-startup-norm-la-sneaker-la-plus-durable-au-monde-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus startup\u00a0: Norm - La sneaker la plus durable au monde ! - Greenbizz\" \/>\n<meta property=\"og:description\" content=\"Norm a int\u00e9gr\u00e9 notre incubateur an d\u00e9but de l\u2019ann\u00e9e. La startup a con\u00e7u et produit la sneaker la plus durable au monde. Tant le processus de fabrication que les composants utilis\u00e9s sont 100% made in Europe. Norm peut ainsi se targuer d\u2019adopter une d\u00e9marche \u00e9co-responsable irr\u00e9prochable. 90% des composants de la chaussure proviennent de mat\u00e9riaux [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greenbizz.brussels\/en\/2021\/03\/26\/focus-startup-norm-la-sneaker-la-plus-durable-au-monde-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Greenbizz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greenbizzbrussels\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-26T08:51:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greenbizz.brussels\/wp-content\/uploads\/2023\/05\/TEAM_2_COLpetite.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"446\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrea Beugre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Beugre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/greenbizz.brussels\/en\/2021\/03\/26\/focus-startup-norm-la-sneaker-la-plus-durable-au-monde-3\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/greenbizz.brussels\/en\/2021\/03\/26\/focus-startup-norm-la-sneaker-la-plus-durable-au-monde-3\/\"},\"author\":{\"name\":\"Andrea Beugre\",\"@id\":\"https:\/\/greenbizz.brussels\/en\/#\/schema\/person\/d21279063a8f3b02a0a622a8f940ac89\"},\"headline\":\"Focus startup\u00a0: Norm &#8211; La sneaker la plus durable au monde !\",\"datePublished\":\"2021-03-26T08:51:48+00:00\",\"dateModified\":\"2021-03-26T08:51:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/greenbizz.brussels\/en\/2021\/03\/26\/focus-startup-norm-la-sneaker-la-plus-durable-au-monde-3\/\"},\"wordCount\":400,\"publisher\":{\"@id\":\"https:\/\/greenbizz.brussels\/en\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/greenbizz.brussels\/en\/2021\/03\/26\/focus-startup-norm-la-sneaker-la-plus-durable-au-monde-3\/\",\"url\":\"https:\/\/greenbizz.brussels\/en\/2021\/03\/26\/focus-startup-norm-la-sneaker-la-plus-durable-au-monde-3\/\",\"name\":\"Focus startup\u00a0: Norm - La sneaker la plus durable au monde ! 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